AMEX Membership Rewards to Plenti – Points for Rite Aid Ice Cream!

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Most of the time I recommend transferring AMEX Membership Rewards to airline miles for the best value.  For example you can transfer 75,000 AMEX MR to Singapore Airlines and fly one-way Suites Class from LAX-NRT which retails at about $10,000.  However, flying suites class can be impractical and unnecessary.  Most people, including me, fly economy class most of the time (I fly a lot for work and other short trips, that I don’t post about).  When you use miles to book economy class, many of the times you won’t be getting more than 1.5 cents per point.  For example, a trip from LAX-NYC costs 25,000 miles.  Would I value that at $375? Probably not. I recently explored a new option of transferring AMEX Membership Rewards to Plenti and I’ve been using Plenti for Rite Aid ice cream and other uses including Exxon/Mobil gas.

What is Plenti?

Here is a brief description of the Plenti program:

Plenti is the rewards program that lets you earn points in one place and use them at another, all with a single card. Plenti partners  include many of the  places where you shop and spend every day, such as AT&T, Exxon, Macy’s, Mobil, Nationwide, and Rite Aid.

The easiest way to get a Plenti card is to sign up at Rite Aid or Exxon/Mobil and then register online.

Why Transfer to Plenti?

Right now until 12/31/16, you can transfer AMEX Membership Rewards to Plenti at a 500:750 ratio.  Each Plenti point is worth 1 cent, so transferring 500 MR = 750 Plenti = $7.50.

So far, I’ve used Plenti points for Exxon and Rite Aid.  To be honest, the other partners aren’t that great.  Basically you can buy anything at Rite Aid besides alcohol, gift cards, tobacco, and some other things listed on their FAQ.  I tested buying out Amazon gift cards with Plenti, and it does not work.  I live walking distance to Rite Aid and always have to buy something there out of convenience.  Using Plenti at Rite Aid would save me a lot of money.  One of the things my wife and I do is walk to Rite Aid for ice cream.  Each cone costs 199 Plenti points :). When I used my Plenti card, the cashier was shocked how many points I had in my account (I transferred 30K MR to 45K Plenti points).

I can buy 225 more ice cream cones...

I can buy 225 more ice cream cones…

Most people probably don’t shop at Rite Aid often, so the main big hitter for the Plenti program is Exxon Mobil.  Here are the restrictions for Exxon:

You can use Plenti points both at the pump and at participating convenience stores once you have a minimum of 200 Plenti points. At the pump, just use your Plenti card first (before inserting your payment card), or key in your 16-digit Plenti card number which you can find on your Plenti key tag or in the Plenti mobile app. Please note that on certain pumps, you will need to press a LOYALTY button prior to using your Plenti card.

Both at the pump and in participating convenience stores , you will see a question inviting you to use Plenti points for savings, along with a point amount and corresponding value; for example, 1,000 Plenti points for $10 off your purchase. Select Yes to use 1000 Plenti points, or No to continue without using points. Note that you will not be able to key in a different points value such as 600 points.

The maximum Plenti points value available for redemption on any single purchase at an Exxon or Mobil station is $25 or 2,500 points.

I’ve tested out pumping $26 of gas at Exxon and was able to apply 2,500 points and end up with a $1 dollar bill using an Exxon gift card.  Basically, you put in your Plenti card, click apply 2,500 points, swipe your credit card or gift card, pump, and get $25 off. I’ll experiment more and see if I can just pump $20 or so and fill up and not pay anything.


Note that points expire in 2 years, so plan accordingly.  If you have a 50,000 MR sign up bonus, you can equate that to $750 in Plenti points.  I can definitely pump $750 in gas in 2 years with a combination of eating ice cream and buying medicine at Rite Aid.  I’m not sure if there will be any devaluations, but points transfer instantly to Plenti so you can transfer a few points to test out.  If you have lots of points and don’t know what to do with them, use them for gas. The point of collecting points is to spend them, save money, and not hoard them.   was considering transferring MR points to Singapore Air, but I don’t have an immediate use and am worried about a devaluation.  Basically, one of my goals is always to liquidate my points for a decent value and not hoard them.  Taking the opportunity to convert my points at 1.5 cents a piece is a worthy opportunity.  Will you be transferring AMEX Membership Rewards to Plenti?

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